The first seed for Fiona was sowed with the incorporation of Sanguine Industries on January 22nd, 2004. It was Co-founded by 2 brothers Saurabh Agrawal and Parag Agrawal with a vision to trade in diamond testing equipment’s, yarn, fabric, electronic products etc.
Door to Door selling of Diamond & Moissanite testers led to an order of big loose Moissanite stones in Pune. The idea of selling Moissanite loose gemstones popped into the head of Mr Parag and he then applied for the distributorship for Moissanite stones to Charles & Colvard.
Sanguine Industries felt the need of a brand and Saurabh Agrawal coined the name Fiona – Fine Moissanite Jewellery which became the first and only registered brand in India to sell Moissanite Jewellery.
The distributorship was given to Sanguine Industries on trial basis against sales target. With this success the company shifted base to Mumbai from Pune and opened its first office in the heart of the diamond market which was Opera House in those days.
Moissanite was hardly known to even traders at this point of time and was sold only as Natural diamonds by the retailers. To put and end to this Parag Agrawal felt a strong need of starting an awareness program through Exhibitions and Events, as a result first seminar in Moissanite was held in Mumbai with huge turnout.
Parag Agrawal got awarded as the youngest and fastest selling distributor in Asia Pacific Region
First Fiona Moissanite Jewellery Boutique reveal at Parekh Market – Opera House, Mumbai
Fashion show held by The Gem and Jewellery Industry in India with IIJS 2008
Exclusive “Fiona” store in Bandra Mumbai. Grand Opening by Model and Actress Mugda Godse and other Bollywood celebs
Fiona Moissanite exclusively sponsored event “Secret To Master Your Mind with Ehud Segev & Prahlad Kakar” with Actress Sushmita Sen
Fiona Solitaires Pvt Ltd was incorporated and the brand name and logo were changed to Fiona Solitaires from Fiona – Fine Moissanite Jewellery.
Fiona Solitaires celebrated the grand opening of its 11th flagship store in Vashi, Navi Mumbai. Grand Opening by Bollywood actress ‘Soha Ali Khan’ and many more page 3 celebs